Boosting revenue for a dermatology clinic

A well-established dermatology clinic with three locations across two towns and a five-year history approached me with the goal of increasing their revenue by 20% in the coming year. After unsatisfactory results with a previous advertising agency, they aimed to achieve this ambitious target with a substantial budget of $10,000 per month. The clinic already had a strong online presence, including a well-structured website, active Google My Business profiles, a comprehensive email list, and a solid reputation in the field. Some of their team members were also well-known in dermatology, providing an added advantage. My objective was to develop and execute a strategy that would leverage these strengths to meet and exceed their expectations.

To achieve the revenue increase, I began by analyzing the clinic’s historical data and previous strategies, identifying trust-building and highlighting the expertise of the clinic’s specialists as key elements. The approach involved creating a multi-faceted digital marketing funnel focused on building trust and engaging potential patients. The strategy was implemented in several stages: awareness, engagement, conversion, and remarketing.

The strategic approach delivered measurable results. The initial video campaigns and educational content significantly increased visibility and engaged a broad audience. Specialist videos and patient testimonials helped build credibility and trust, crucial for converting prospects into patients. Targeted promotions and strategic retargeting efforts led to increased bookings, ultimately achieving the 20% revenue growth goal across all locations. By focusing on trust-building and showcasing the clinic’s expertise through a well-structured digital marketing funnel, the strategy successfully drove growth and enhanced patient engagement.

Through the strategic deployment of video content, targeted promotions, and a comprehensive digital marketing funnel, I effectively met the clinic’s revenue goals and positioned them for continued success. By emphasizing trust-building and highlighting the clinic's specialists, the approach not only boosted revenue but also solidified the clinic's reputation, setting the stage for sustained growth and engagement.