Driving liquid collagen brand growth with targeted digital solutions

Launching a new liquid fish collagen brand into a competitive market required a strategic approach to stand out and connect with diverse audiences. With seven unique products addressing various health needs, from skincare to joint health, the goal was to swiftly establish the brand’s presence and drive sales. The client had essential digital assets, including an informative website detailing each product's formulation and benefits, and a social media presence with 1K followers and a 2-3% engagement rate. With a $5000 budget, I focused on building trust and awareness while maximizing the reach and impact of the campaigns.

Given the varied nature of the target audience, I strategically divided the budget, allocating $1000 to each distinct segment and reserving $1000 for remarketing initiatives. This approach aimed to address the different needs and awareness levels of potential customers. The execution involved a comprehensive, audience-specific strategy that included targeting known issues, addressing symptomatic audiences, engaging those unaware of health concerns, and cultivating preventative mindsets. Narrowed audience targeting was used for each product variant to ensure relevant and resonant messaging.

The strategic approach delivered tangible outcomes. Targeted ad campaigns significantly heightened brand awareness, introducing liquid collagen as a holistic wellness solution to a broad range of audiences. The compelling creatives and personalized messaging fostered enhanced engagement, encouraging informed purchasing decisions. By guiding prospects through a seamless journey from awareness to purchase, the strategy facilitated quick conversions and stimulated sales growth, positioning the brand as a frontrunner in the holistic wellness market.

My audience-specific strategy and targeted messaging effectively introduced liquid collagen to the market, catalyzing widespread adoption and positioning the brand for success. By leveraging strategic ad placements and crafting personalized content, the approach not only increased brand visibility but also established meaningful connections with diverse customer segments, driving sales and enhancing the brand’s presence in the competitive market of holistic wellness solutions.